{"product_id":"the-cobra-phone","title":"The 1954 Ericsson Cobra Phone","description":"\u003cp dir=\"ltr\"\u003eThe \u003cmeta charset=\"utf-8\"\u003eEricsson telephone that rewrote what a phone could look like. The Ericofon puts the whole thing into one sculptural piece, with the dial tucked into the base and the earpiece rising in a single curve, like a cobra about to strike. To hang up, you just set it down: the red button in the centre of the dial is the hook switch.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eDesigned in Sweden by Ralph Lysell and Hugo Blomberg for L.M. Ericsson, the Ericofon went into production in 1956 and became a Scandinavian design icon, now held in museum collections including MoMA. In red, it’s at its most striking: a desk or bedside piece that still turns heads 70 years on.\u003c\/p\u003e","brand":"Beit Prod","offers":[{"title":"Default Title","offer_id":45763614146583,"sku":null,"price":380.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0808\/6811\/4455\/files\/DSC00802.jpg?v=1792065556","url":"https:\/\/beitprod.com\/products\/the-cobra-phone","provider":"Beit Prod","version":"1.0","type":"link"}